Business Development Support
IPN's approach to business development is multifaceted, including national network health education campagins, localised practice-specific community promotions,
and GP service development initiatives.
At IPN, we recognise the professional individuality of each GP and understand that our Health Centres, while part of the larger IPN network, occupy a unique position in their local community and cater to differing patient healthcare needs.
This means that in addition to standard IPN business development initiatives, centres receive additional marketing promotions where required.
IPN's active development of individual GP special interests is paramount to supporting better medicine. Much of our business development support focuses on
GP service development to facilitate quality patient care and health education through targeted local community-based promotions.
Our marketing communications campaigns also aim to foster long-term partnerships between individual Doctors and their patients, rather than simply promoting community awareness of the practice.